Displaying items by tag: integrated field service software

Once little more than a contact management system, Customer Relationship Management (CRM) for many businesses is now an essential powerhouse of the Sales department. Within the context of manufacturing businesses, this has long been recognised by Enterprise Resource Planning (ERP) providers and has become an increasingly integrated element of modern business management software. With the widespread adoption of mobile connectivity, CRM functionality has been extended to the world of the handheld device with vital sales information and customer visibility now being available as and when the mobile sales person needs it.

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