Saturday, 18 December 2010 20:58

Why Use E-mail Marketing

Written by 

Email marketing is a very effective tool and this has many benefits compared to other forms of marketing. Some of these include...

Email marketing is a very effective tool and this has many benefits compared to other forms of marketing. Some of these include the following:

Familiarity – Email has now become “the norm” both in business and home. Most people use it on a regular basis to keep in contact with friends, family and colleagues. It has become an integral part of people’s daily routines, so much so that email is now the most popular online activity. In 2005, US users sent more that 5 billion emails.

Costs – Email marketing costs are much lower than their paper equivalent. An email can be sent for pennies. Depending on the service chosen for sending, the cost can be anything from nothing at all to a few cents per recipient.

Ease of setup – Even novice users can get into email marketing – anyone can send a text based email. If more sophisticated graphical content is required, this can be set up once and the same template used over and over substituting images if needed.

Faster – Email achieves results quickly. Most emails are read within a day or two, if not sooner. Plus instant delivery means it does not take weeks to measure the results.

Branding – Email marketing is an ideal opportunity to build brand recognition. Including your logo, tagline and other branding helps the recipient to become more familiar with your name. Permission based emails and newsletters are especially valuable for reinforcing your brand among customers who have voluntarily chosen to subscribe, indicating they clearly want your information.

It’s irresistible – A carefully chosen subject line causes people to feel the urge to open that message. It’s a push marketing strategy that is much more compelling than some of the more traditional internet advertising approaches such as banner ads and links which require the user to click for more information. The recipient may not read the entire message, but it is highly likely they will consume at least some of the message.

Some examples of how email marketing can be used:

  • articles/datasheets about your products and/or services, 
  • customer profiles, testimonials and success stories, 
  • weekly, monthly, tips and tricks, 
  • newsletters,
  • event announcements,
  • advertisements about your company

Project management is the bottom line when it come to effective marketing and sales conversions. It is now possible for the sales director to have access to sales dashboard software, allowing for maximum revenue through up to date sales and marketing tools. This campaign toolkit is centralised and expansive, facilitating a business strategy and allowing salesman reporting at the touch of a button. Enterprise cloud computing is quickly becoming an essential aspect of management systems and software. The profitsflow automated sales system can draw from your existing customer database and enhance your customer relationships. A modern sales and marketing strategy must involve contact management in order to reduce costs and increase sales. offers a sales opportunities database, leading to an increase in interactions with customers. An automated sales and marketing system, which facilitates a lasting customer relationship could be the centrepiece of your sales teams software. Customer relationship management and sales pipeline management will reduce costs and increase sales activity. The profitsflow approach to marketing software and sales management leads to better profits. To centralise your databases and have access to customers information in one easy to use management application will lead to less idle communication between your sales force, your existing customers and your potential leads.'s automated sales system will gather sales data, collate sales information and help monitor reps. With structured sales analysis at your finger tips, this integrated database system can draw from existing customer database, contact database, accounts software and more, help drive effective marketing campaigns. Both sales analysis and online customer service become a breeze, enterprise cloud computing in action. Integrated online call log system and online quote system prove inexpendable in maximising revenue. The profitsflow sales force automation software will increase sales activity greatly assisting effective marketing though centralised project management as a sales and marketing campaign system. Your sales strategy, marketing strategy and business strategy all become easier to manage with sales and marketing tools combined, your sales teams' software an aspect of your enterprise resource planning, all in one package. Reduce costs of marketing with effective management systems and software, improve sales conversions and maximise revenue.